94085 record: 100+ groups through the open house

Listed at $2.88M. Closed at $3.01M, a record for the 94085 zip code.

The launch strategy did the work. Zillow Showcase made it stand out, more than 100 groups came through the open house, and from there it was about setting the tone so buyers competed against each other rather than against us.

At this price point negotiating is about being tough and showing the value. You deliver the value, buyers pay for it.